It’s hard to not get excited about the 2014-15 season after watching the Warriors go 3-0 to open the pre-season. There is a buzz surrounding this team and the rest of the league is starting to take notice. The Warriors have a talented roster and a promising young coach with championship aspirations.
In case that’s not enough to fuel your enthusiasm for the upcoming season, the Warriors have released a series of commercials to get “Dub Nation” pumped up for Opening Night. According to Rusty Simmons of the San Francisco Chronicle, the Warriors have hired the same ad agency for the third consecutive year:
For the third year in a row, the Warriors hired MUH-TAY-ZIK | HOF-FER to create a concept for commercials and then shoot them in the Bay Area. It’s the same agency that won the NBA’s best commercial at the Sports Media Marketing Awards in 2012-13 and consistently had fans laughing with the 2013-14 series.
The Warriors have has some of the best commercials in the past and this year is no different. The team has already released the first installment, which features Stephen Curry. According to Simmons, they wanted to incorporate the player’s personalities and include the fans in the process this year:
This year, Matejczyk wanted to thrust the players’ personalities into the concept while providing more of a platform for fans to become part of the conversation. Fans will be encouraged to come up with some of their own urban legend “Dub tales,” like the ones introduced by a burrito-truck working super fan in the commercials.
He says things like, Barnes vacations at the Mir space station; Bogut dunks so much that his nephew thinks his name is Duncle; Curry has been asked to help with the California drought, because he can make it rain; and Thompson dines by candlelight, because he shoots out the lights.
The burrito truck super fan tells some great urban legends in the commercial and encouraging fans to submit their own Dub Tales is fantastic idea. Warriors’ fans will surely submit some great material for future commercials and continue the tradition of releasing excellent ads. Check out the Steph Curry commercial below