Everytown for Gun Safety has collaborated with the NBA to reach out to the masses and to attempt to put an end to gun violence.

As you already know, Stephen Curry won’t endorse something he wouldn’t pitch to his own kids. In this ad, Steph talks about hearing about a shooting involving a three year old girl, which reminded him of his own daughter, Riley.

The full description from the “Everybody for Gun Safety” YouTube video:

Far too many Americans have been impacted by gun violence. The stories of survivors and families of those taken by gun violence often go untold. Acclaimed director Spike Lee sat down with several NBA All Stars and dozens of members of the Everytown Survivor Network to hear how this issue has affected them – and what they’re doing to affect change.

Gun violence is something everyone can agree on and several NBA stars stepped in to make a plea for it to stop. This ad campaign will begin airing on Christmas day during the NBA’s showcase which brings in large audiences.